Creating a brand is an effective strategy to reach out to your customers. But it is certainly not child’s play. Brand communication plays a crucial role in building a sturdy and robust brand. However, there are certain strategies and tactics that can be used in creating a persistent brand name. Join Alex Veatch with Letterpress Communication and shares techniques and resources to include in your marketing strategy.

Advanced registration required at: https://tinyurl.com/communicationtips4promotion

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062

Adobe Creative Cloud Express—formerly Spark, the easy-to-use graphic design software from Adobe—empowers users to create stunning, compelling social media posts. Even if you’re a visual design novice, Adobe Creative Cloud Express can help you quickly create images that allow you to connect with—and grow—your brand’s audience. At this session, Seth Ritchie, Director of Sales with Hampton Inn, will share how you can leverage this tool to create visuals that resonate with your audience.

Advanced registration is required for this ZOOM webinar at: https://tinyurl.com/adobecloudexpress

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062

Mandy Wakem with Wakem Tax & Accounting, will be talking about bookkeeping and payroll with QuickBooks, touching on different levels of bookkeeping needs. Also discussing the different ways, the IRS can treat the business for tax purposes and optimize tax savings. I will review deductions that are allowed and frequently overlooked. Mandy will also take questions from participants and address their specific needs during this webinar.

You must register in advance for this session at https://tinyurl.com/taxandbookkeepingsmallbiz

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062

Take advantage of this session with Whitney Pennington with Pennington Law Firm, PLLC. She will discuss the following:

*Why everyone needs a will- especially those with business assets and debts.
*How an operating agreement can be used to ease the transition of the business when the owner passes away.
*What happens if you don’t have a Durable Power of Attorney?
*What happens if you don’t have an Advanced Medical Directive?

You must register in advance for this session at https://tinyurl.com/successionplanningknowledge

*This session will be recorded for education and training purposes.”

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062

Do you know what opportunities are available around you in Southwest Virginia? This region of Virginia has unique herbs in demand by various industries.

Robin Suggs, with Appalachian Sustainable Development, will lead this informative session. Robin will briefly summarize the top ten most commonly produced forest crops in the central and Southern Appalachian. Information regarding range, natural habitat, and a summary of historical uses will be provided.

You must register in advance for this session at https://tinyurl.com/swvaforestopportunities

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062

Tati Pena with Capital Region Small Business Development Center is back sharing more tips for using CANVA, including whiteboard and video development.

You must register in advance for this session at https://tinyurl.com/canva201

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062