One universal small business goal is to sell its products and services. This is best accomplished by positioning the business in front of the target audience, and offering something that solves a problem or that they can’t refuse or find elsewhere. One of the smartest things a small business owner can do for his or her business is to take the time to develop a marketing strategy that will set them apart from the competition.

Join us for a basic overview on how to reach a broader customer base and expand your market and why it is vital to growth.

• Advertising basics: Where to start
• Know Your Target Audience and How to Reach Them
• How to Conduct Market Research
• Marketing strategies, including websites, email, and social media
• Finding Cost-effective Ideas to Reach Your Audience

PRESENTERS:

Susan Long-Molnar, Managing Communications
Ed Sykes, The Sykes Group

LOCATION:

CPES (College Park Executive Suites)
900 Commonwealth Place, Suite 200, Virginia Beach, VA 23464
757.313.6633

REGISTRATION:

No fee, but RSVP is REQUIRED
Click Here for Flyer: Marketing 101 Workshop

HOSTED BY: Jackie Gilmartin, Owner, CPES in Partnership with the Virginia Department of Small Business and Supplier Diversity