Marketing today is all about driving customer engagement and influencing people to make the “buy” decision for products or services. This workshop covers the marketing elements you need to know for your small business, from the basic components of marketing to how to get the word out with a strategic purpose. A successful marketing strategy can turn an idea into an enterprise.

Sandy Ratliff, Assistant Vice President, Community Impact Advisor with Virginia Community Capital, will lead this session.

Contact the Alleghany Highlands Chamber of Commerce and Tourism if you questions or need additional information at 540-962-2178.