Many times, we create products, services, or even events, yet no matter how hard we work sales are minimal. It doesn’t have to be this way. In this webinar, join the Executive Director of Friends of Southwest Virginia, Kim Davis, to learn how to build a marketing roadmap that will help you identify your ideal clients, discover your value proposition, and create a step-by-step marketing and advertising plan. This presentation will also explain how to conduct a competitor analysis. Plus, we will discuss how to create a marketing budget and review some of the latest marketing trends in 2022.

No matter if you are a marketing professional or a business owner looking to learn more about marketing your business this class will provide some helpful reminders on how to maximize your marketing efforts. Additional topics include lead generation campaigns, key words, the importance of creative, digital, and social media best practices, public relations, building an email database and much more.

You must register in advance for this session at https://1fva.short.gy/marketingplan.

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062