Since Facebook prioritizes “meaningful interactions” between people, how can businesses create opportunities for these meaningful interactions and use them to build a customer base? We’ll cover tactics for engaging your audience such as Facebook groups, documenting instead of creating, how often to post, and more.

Becky Caldwell is the executive director of the Virginia Highlands Festival and founder of Virtual Executive Director.

Advanced registration is required.

If you have questions or require additional information, please contact the Washington County Chamber of Commerce at 276-628-8141 or the Virginia Highlands Small Business Incubator at 276-492-2062.