Ryan Jones with DoGoodBrands, will lead this session focused on the following:

Goals
1. Understand and learn more about your customer
2. Improve your company’s brand
3. Drive engagement through social media to increase sales

Customer
• Understand your customer and audience
o Who are they?
o How do they find you?
o What demographic are they?
Branding
• Brand Strategy
o What’s your mission and vision?
o Roadmap to how the world sees your business
• Brand Identity
o How do people perceive your company based on your imagery and messaging? Why is this important?
• Brand Marketing
o Communicating your brand to an audience
• Getting the customer to know, like and trust you
Marketing
• How are you driving engagement on social media to get more sales
• Social media – Decide which platforms are best for you and your business
o Facebook
o Instagram
o Tik Tok
o LinkedIn
• Content creation
o Ways to grow your audience organically without paid ads
o Video vs Photo vs Graphics vs Copy
o Content creation tools
• What’s a hashtag?
• What are my analytics telling me?
• Investing in marketing

You must register in advance for this session at https://1fva.short.gy/socialmedia.

*This session will be recorded for training and education purposes.*

If you have questions or need additional information, contact the Washington County, Virginia Chamber of Commerce at 276-628-8141 or Virginia Highlands Small Business Incubator at 276-492-2062